A new survey of Ipswich Town supporters has revealed that the club are at risk of missing out on the next generation of supporters due to high matchday ticket prices.

The survey, carried out by Ipswich Town 1st, the Independent Supporters’ Trust, reveals that the cost of a day out at Portman Road is what puts most people off going – particularly those under the age of 30.

Some 600 Town fans completed the survey and it was clear that matchday ticket prices are the big issue for the club’s supporters. Almost half the respondents said that “high matchday ticket prices” were a very important factor in putting them off going to Portman Road. The survey asked supporters to say what they thought was a fair price for admission to the ground – the overwhelming majority said £25 or under, a figure considerably less than the cost of most tickets currently available.

Town fans are also concerned at the high prices charged to away fans, with 90% rating the £32.50 charge as “poor” or “very poor”.

But there was praise for the club’s season ticket prices. 75% of season ticket holders believe they pay a “fair price” for their seat.

Alasdair Ross, chair of Ipswich Town 1st, said: “This survey highlights what the club needs to do to make sure that the next generation of supporters get into the habit of spending their Saturday afternoons at Portman Road. Lower prices, more offers and promotions, and making it as easy as possible to get tickets, are all factors which will attract younger fans. We were pleased to discuss these results with the club at a recent Fans’ Forum, and look forward to working with the Club further in identifying what should be done in response to the findings”.

The full results will be released to members and the media in the next few weeks.

Summary of main findings:

  • When asked ‘does anything put you off going to Portman Road?’, from ten options given, the factors most commonly identified as ‘very important’ were ‘ticket prices’ (45%) and ‘overall cost of the day out’ (36%).
  • Amongst those aged 30 and under, over 50% said that ticket prices were ‘very important’ in putting them off going to Portman Road
  • 34% of fans said that ‘difficult to buy tickets’ was a ‘very important’ or ‘quite important’ factor in deterring them from attending ITFC
  • 42% of people thought £16-£20 was a fair price to watch a Championship match at Portman Road, 39% thought £21-£25
  • 90% of over 500 respondents thought that it was ‘very poor’ or ‘poor’ that ‘Away Fans’ were charged ticket prices of £32.50
  • 75% of season ticket holders think their season ticket is a fair price
  • Respondents were asked  ‘please rate how these do or could influence your purchase of tickets at Ipswich’ and the three most popular answers were: ‘ten pound cup matches’ (55%) ‘kids for a quid’ (44%) and ‘bring a friend for a fiver’ (38%)
  • 33% of respondents thought that ‘the ease of getting ticket information’ this season had been ‘poor or very poor’. 43% of respondents answered ‘poor or very poor’ to the question ‘how easy has it been to buy a ticket on a match day?’
  • When asked ‘how significant has the closure of the ITFC ticket office and telephone sales system been for you during the last six months’, 26% answered ‘very important’ although 30% said it ‘does not matter’
  • Respondents were asked about ‘ITFC’s overall attempts to draw bigger crowds’. 79% thought they were ‘very poor’ or ‘poor’, 17% thought they were ‘acceptable’ and only 4% thought they were ‘good or excellent’

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